Kylie Under Attack for PR faux-pas

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International pop starlet Kylie Minogue, recently diagnosed with breast cancer, has come under fire from fellow ex-Neighbours actress Delta Goodrem for a ‘complete rip off’ of her PR campaign. ‘Listen, I have nothing against Kylie,' Goodrem said from her new home in London. ‘But when she steals my thunder and takes the most viable marketing tool I have ever had – cancer- and uses it for her own promotion, it just makes me sick.’

Goodrem’s management took the news the hardest. ‘We had upcoming singles that could be advertised by relating it to Hodgkin’s Disease, but now that Kylie’s doing it, it will seem hack’ Goodrem’s PR manager Glen Shaddick said. ‘It’s always the innovators that get forgotten. Well, I’m sending a message to her fans: remember who had the cancer first. Don’t support this rip off artist.’

Sally James of Minogue’s management team, speaking from London, dimissed suggestions that Kylie was using the same campaign. ‘First of all, there are stark differences between breast cancer and Hodgkin’s Disease. This is no more a rip-off than Delta’s forgotten “Leave me Alone” single was a rip off of Kylie’s brilliant “On a Night Like This”’ the Personal Assistant said. ‘Besides, if we’re going to talk about rip –offs, let’s talk about the lingere lines. Kylie was an artless sell-out way before Delta’.

Minogue’s shock announcement this week has sent ripples through the marketing community. ‘We couldn’t have wished for better luck, really’ said Tommy Dorfy, 39, of PR firm Impressio Grammatica Ltd. ‘When Delta had cancer, we figured we’d better milk it for all it was worth because we didn’t think lightning would strike in the same place twice. But it happened, and we have a story with enough pain to exploit until Christmas’

There have been rumours that Kylie’s marketing department had already drafted billboards that said ‘Kylie has Cancer. Real Cancer, not lymphoma. Her new single is out June 17’. This could not be confirmed by Dorfy, whose comment was that he had ‘no idea when her new single would be out.’

Not all media outlets, however, have taken the news so well. Glossy magazine New Ideal has spoken out against the media frenzy created by Minogue’s admission, calling for decorum when dealing with the matter. ‘After all, she deserves privacy as much as anybody’ said Bettie Prestinpinopoulos, editor of New Ideal. ‘Kylie will have our full support. Also, don’t forget to buy our upcoming issue, featuring Kylie walking out of a medical clinic. Exclusive shots!’ That issue of New Ideal will be out next week.

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